NBC Sports — Copywriter: What It Takes to Be an F1 Driver
Upon gaining the rights to F1 racing, NBC Sports sought to convey the cool, composed, Bond-inspired pageantry that defines F1 racing and the world around it. The idea: it takes more than just a car to be an F1 driver. These people are 007’s, Napoleons, Don Drapers, Houdinis—all rolled up into one, and then shot out of a cannon.
DIYPHL (www.diyphl.com) is a show & event listing for Philadelphia & surrounding areas. Two friends and I were sick of finding out about shows the day after. We were especially sick of missing shows because they were promoted solely with a closed-network Facebook event invite.
So we decided to make it right. And we have! We’ve created an active community more than a thousand participants strong, helping promote DIY events in the greater Philly area. For a niche project only a year old, we’ve had big metrics, including nearly 1,500 active participants across three social media channels, and an average more than 1000 hits weekly at the main site.
Apart from being a cofounder of the project, my responsibilities have included copywriting, community management, social media management, wireframing and IA/UX design, art direction, and band/artist/promoter outreach.
CommVault is the fastest growing data management company both sides of the Mississippi, and the Atlantic for that matter. While B2B work can be a little dry, the fact CommVault’s clients include Dolce and Gabana, BCGB, the Cleveland Indians, and Columbia College Chicago (among some 15,000 others) helps keep it fresh and interesting.
An example of one of the blogs I wrote for Band Digital.
Because sometimes pictures are worth a thousand words, here are a few examples of some art and art direction.
Sunesys is an industry-leading telecommunications company. As part of a total rebranding package, I wrote copy for a total website overhaul, including new case studies, white papers, their new Twitter feed, and scripts for video assets.
Click the photos for a closer look.
Meijer and Purina got together to help pet enthusiasts find helpful information for their furry friends.
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Holiday season social media campaign for Meijer, a national big-box retail chain. I conceptualized the idea from its inception, wrote copy for the Facebook page, managed the campaign’s Twitter presence, and wrote scripts for video assets. The campaign successfully drove awareness, acquisition and conversion, gaining the Meijer brand more than 40 thousand new Facebook followers.
http://banddigitalassets.com/meijer/mrgifter/holiday/online/holiday_mrGifter.html
Click the photos for a closer look.
The Mr. Gifter intro video. It was really exciting to see my idea crystallize not only into a finished idea, but a finished idea that involved a professional actor with a script I wrote.
Granted, it is a little hokey. The humor was supposed to be a little drier — think John Cleese in a gift box — but I think the ever-so-slightly dark humor still shines through.
A joint venture between Quaker Oats and SuperValu grocers, the Power in Numbers campaign sought to raise awareness of Quaker products utilizing health-oriented promotions, highlighting their products’ nutritional benefits.
www.quakeroats.com/powerinnumbers
Click the photos for a closer look.
With an utterly unnavigable site that was quite possibly slapped together in 1997, the Cracker Barrel brand needed a brand spankin’ new website. Some 300+ pages of copy organization and writing later, the new site comfortably brings a country classic into the 21st century.
Click the photos for a closer look.
